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Using visuals to get your patients to green
February 6th 201580% of social patients start their search for aesthetic services on the web, including those who received a word-of-mouth referral. Which elements of a typical practice website will most likely create a first and lasting impression on socially connected patients? The visual images, including photos and video. Here are 5 steps to create alignment with your site and the internet-savvy social patient.
AARS, CDC partner on antibiotic awareness
February 6th 2015Dermatologists have been at the forefront of the use of other antimicrobial approaches, such as the use of bleach baths for chronic skin infections. These approaches may appropriately control cutaneous skin infection without the use of oral antibiotics. The Get Smart: Know When Antibiotics Work campaign has joined forces with Galderma Laboratories and the American Acne and Rosacea Society (AARS).
Am I liable for my covering physician's alleged negligence
February 5th 2015Dr. Skin, a dermatologic surgeon and head of a resident training program at a well-recognized academic center performed a surgical excision on a patient's eyelid growth. The patient called in the evening with concerns about her vision and spoke with Dr. Skin's covering physician who assured her that was not unusual. In the morning, the patient's vision was gone. She sues both Dr. Skin and his covering physician. Is Dr. Skin liable?
PODCAST: Considering alternatives
February 2nd 2015Peter Lio, M.D., assistant professor of clinical dermatology and pediatrics at Northwestern University’s Feinberg School of Medicine, and private practice, Dermatology and Aesthetics of Wicker Park, Wicker Park, Chicago, discusses his interest in alternative medicine, the legitimacy and usefulness of certain therapies, and which therapies you might consider for different conditions.